T-shirt
Oversized back print
Small CBC detail at left chest
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First drop concept studio
Nine ways to wear a strong beer opinion.
Three typography-led graphics, each adapted for a T-shirt, hoodie, and tote bag. The words, Bowlby letterforms, scale, spacing, and color do all the work.
Concept art only. Confirm blanks, print method, final separations, and physical proofs before production.
Concept 01
Drink Good Beer.
A typography-only lockup that gives every word its own weight, offset, and color. The tight stack and uneven baselines make the phrase the entire graphic.
Warm creamDark espressoVermilionSunny goldCool teal
Download concept SVG
Hoodie
Full front print
Centered above the pouch
Tote bag
Oversized front print
Nearly edge-to-edge like a beer poster
Concept 02
Support your local brewery
Four expressive lines with extra emphasis on YOUR and LOCAL. Color, scale, overlap, and imperfect alignment carry the full design without a badge or illustration.
Warm creamDark espressoVermilionSunny goldCool teal
Download concept SVG
T-shirt
Centered front badge
Classic brewery-shirt placement
Hoodie
Large back badge
One-color pint at left chest
Tote bag
Centered front badge
High-contrast market tote
Concept 03
Water. Malt. Hops. Yeast. Magic.
A two-by-two ingredient field with MAGIC given the largest, loudest line. The periods, contrast, and shifting word angles provide the rhythm.
Warm creamDark espressoVermilionSunny goldCool teal
Download concept SVG
T-shirt
Full front print
Poster-like square composition
Hoodie
Centered front print
Compact enough to clear the pouch
Tote bag
Large front print
Ingredient chart becomes the bag face
Collection logic
One brand. Three different moods.
The first graphic is a loud core statement. The second puts the emphasis on YOUR LOCAL. The third turns the ingredient list into a typographic rhythm. Together they give the launch range variety through type alone.